Description

**An eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the** New York Times **, BMW, and Chipotle—that are using games to win over customers.** Today’s consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money. In *Press Play* , Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming’s unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider’s view of gaming’s transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures. Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, *Press Play* will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.