Protect the marks that mean everything to your business. Trademarks — the names and symbols that identify your business, brand and products in the marketplace — are important assets that you need to choose carefully, then vigilantly defend. You can protect business names, product names, product packaging, logos, slogans, domain names…anything that identifies your company, product or service! With Trademark, you get the most up-to-date information you need to defend your creations. Learn how to choose marks that competitors can’t copy, search for other marks that might conflict with yours, register a name or other mark, protect and maintain your marks’ legal strength and understand and resolve disputes outside the courtroom. Thoroughly updated, the 8th edition of Trademark provides the most current information on domain names, changes to trademark statutes and case law, and the latest registration processes.