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The Ultimate Sales Letter

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SKU EBP-1899931 Categories , , Tag

**Write Well to Sell Big!** In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author **Dan Kennedy** explains why some sales letters work and most don’t. And he shows how to write copy that any business can use. Among other things, he provides: * Completely updated text and examples * Great headline formulas * New exercises to spark creativity * The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Book Author

Dan S. Kennedy

Format

Ebooks

ISBN-13

9781440511417

Language

English

Pages

272

Publication Date

02-13-2011

Publisher

Adams Media

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