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“Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your telephones, cameras, cars–everything–being automated, programmed, and formatted by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.
” “It’s not a stretch; it’s a reality. Our lives are becoming evermore centered around the whims, quips, decisions, and disasters of the high-tech industry. And these software, hardware, and technology developers don’t think like us. Despite appearances, business executives are simply not the ones in control of the high-tech world–it is the engineers who are running the show. We have let the inmates run the asylum.
” “It is abundantly clear to most of us that common folk don’t know the difference between a token ring and a mood ring. We need these creators of “faster, stronger, better” innovations to be sure that the creations actually improve our work and lives–not simply drive us crazy. We need the technology to work in the same way average people think. We need a revolution to restore our sanity.
” “And Alan Cooper is leading the cavalry. Book jacket.
“–Jacket.

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