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How do I know if my idea will work? How do I decide on the business model? How do I find my audience? **Your digital business start-up journey begins here.** From the bestselling author of *The Small Business Start-up Workbook* , Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: *“If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.”* Nick Jenkins, Founder of Moonpig.com * * *“This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.”* Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) * “If you read just one book on digital business, make it this one… It is inspirational, informative and interactive in equal measure. Highly recommended!”* Rowan Gormley, Founder and CEO of NakedWines.com *“Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.”* Elizabeth Varley, Founder and CEO of TechHub

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