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**Wall Street Journal & Publisher’s Weekly Bestseller.** *”This guy gets it. And this book is what I did to dominate on the court.”* ~ **Kobe Bryant, NBA Champion, Oscar Winner, & Entrepreneur** How do you untap all of your capabilities? It’s a question people wrestle with, when they know they have more left to give. Or ,they struggle with not chasing down the ambitions they have because they can’t see themselves achieving them. Or, they’re just stuck in a ‘performance rut’ and don’t have the mental tools to get themselves out. Well it turns out one of the most powerful ways to unleash your real capability, is counterintuitive. Todd Herman, one of the world’s leading experts on the mental game, peak performance, and personal leadership, reveals a practical method, backed up with inspiring stories, real science, and decades of experience being the ‘go-to’ coach for Olympians, pro athletes, and leaders around the world. In one of the hottest books amongst leaders in a decade, you’ll find out how an ‘Alter Ego’ is one of the most natural things your mind wants you to use. And how it’s a powerful move to battle the resistance you face, when pursuing your ambitions. There’s only one person in the way of you untapping your capabilities: You. There’s also one person who can move you out of the way so you can perform at your peak. That *’self’* is already inside you. You just need to unlock them. This other part of you is your Heroic Self and it’s faster, easier, and more natural to unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. *”I LOVE this book! The first page had me hooked. So smart. So practical. And really inspiring.” ~* **Jay Shetty, #1 NY Times Bestselling Author** **& Motivational Leader** In this transformative guide, Herman reveals: * Inspiring stories of leaders, public figures, and average people, and how they overcame personal challenges, by employing the help of an Alter Ego, * The science, studies, and natural psychological switches you’re flipping in your mind to show up with more grit, perseverance, and creativity, * How it’s the opposite of ‘fake-it-til-you-make-it’, and why it’s bringing out of you a more ‘authentic’ version of what you’re made of, * The process for creating your own Alter Ego, with *’The Method’* outlined in the book and the actionable steps to activate abilities you have within. * The Alter Ego Effect* is not about creating a false mask–it’s about finding the hero already inside you. It’s a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back, and empowering you to ultimately become your best self.