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One is tempted to say ‘the only book you’ll need on starting a business.’ Brilliant! Genius! Choose your superlative-it’ll fit.
-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there’s a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular Street Smarts column he cowrites with Bo Burlingham. Now they’ve adapted their best advice into a comprehensive guide for anyone running a small business.
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