Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of How To advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: – Provide an integrated personal branding and LinkedIn strategy needed for today’s professionals – in a Full Color book. – Provide additional how to elements in a companion website so you can click over to see detailed instructions and keep updated. – Provide dozens of examples and case studies from real LinkedIn users. – Provide several personas and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: – Select and prioritize the best personal brand attributes for you, your career and business. – Be considered for more strategic assignments and business opportunities. – Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. – Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. – Be found online > increase the likelihood of being contacted by recruiters and sales prospects. – Select the most memorable words, images, skills, and links. – Learn best practices for each profile section ( and also see real examples). – Write the most strategic and impactful headline and summary. – Give and receive more endorsements and recommendations. – Become a thought leader. – Find and Share content with your network . – Blog using the LinkedIn Publisher functionality. – Leverage LinkedIn Groups and Company pages. – Measure your progress. – And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.