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If Disney Ran Your Hospital

$4.99

SKU EBP-1903032 Categories , , Tag Categories: , , Tag:

Description

Using examples from his work with Disney and as a senior-level hospital executive, author Fred Lee challenges the assumptions that have defined customer service in healthcare. In this unique book, he focuses on the similarities between Disney and hospitals–both provide an experience, not just a service. It shows how hospitals can emulate the strategies that earn Disney the trust and loyalty of their guests and employees. The book explains why standard service excellence initiatives in healthcare have not led to high patient satisfaction and loyalty, and it provides 9 1⁄2 principles that will help hospitals gain the competitive advantage that comes from being seen as the best by their own employees, consumers, and community.

Additional information

Book Author:

Fred Lee

ISBN:

9780974386003

Language:

English

Publisher:

Second River Healthcare

Publication Date:

01-01-2004

Format:

Ebook

Pages:

184

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