Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. *How To Write Copy That Sells* is a step-by-step guide to writing fast, easy-to-read, effective copy. It’s for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs. Inside, you’ll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You’ll also discover: * The universal hidden structure behind all persuasive copy. * How to avoid the most common copywriting mistakes. * A simple technique for writing copy that’s easy to read. * How to write powerful short copy for social media. * Sample headlines, bullet points, and openings – yours to “swipe” and use as your own! * Tons of templates, examples, and checklists guaranteed to improve your copy. * …And much, much more! *Writing Copy That Sells* is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.