Design Thinking for Dummies

Description

**Innovate your business by incorporating design thinking** Organizations that can innovate have an advantage over competitors who stick to old processes, models, and products *. Design Thinking For Dummies* walks would-be intrapreneurs through the steps of incorporating design thinking principles into their organizations. Written by a recognized expert in the field of design thinking, the book guides readers through the steps of adapting to a design thinking culture, identifying customer problems, creating and testing solutions, and making innovation an ongoing process. The book covers the crucial and central topics in design thinking, including: * Adopting a design thinking mindset * Building creative environments * Facilitating design thinking workshops * Working through the design thinking cycle * Implementing your solutions * And many more *Design Thinking For Dummies* is a great starting place for people joining design-oriented teams and organizations, as well as small businesses and start-ups seeking to take advantage of the same methods and techniques that large firms have used to grow and succeed.