**Conquering the complexity in products and services can generate larger contributions to profits and growth than nearly any other business strategy** Here’s a guarantee: Somewhere in your business, there is too much complexity. You may also be losing out by having too little complexity where it counts – in the products, services and options you offer to customers. Either way, the impact of complexity is enormous in terms of lost profit and missed growth opportunities. *Conquering Complexity in Your Business* shows how to break through the ceiling on profits and growth by implementing the three rules for conquering complexity: * Eliminating complexity that customers will *not* pay for * Exploiting the complexity that customers *will* pay for * Minimizing the costs of the complexity you offer You’ll find methods and tools you need to: * Identify the offering and process complexity in your business * Quantify the impact of that complexity * Decide which complexity you want to keep and which to eliminate * Select specific approaches to eliminate different kinds of complexity This knowledge will significantly improve your ability to grow profit, revenue, and shareholder value.