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Citizen Coke
$4.99
Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system―past and present. ―Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations
| About Author | Bartow J. Elmore, an Atlanta native, grew up drinking Coke. He now teaches history at the University of Alabama. |
|---|---|
| Author | Bartow J. Elmore |
| Format | Ebook |
| ISBN | 9780393353341 |
| Language | English |
| Pages | 432 |
| Publication Date | 12-05-2016 |
| Publisher | W. W. Norton & Company |
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