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Citizen Coke

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Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system―past and present. ―Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations

Author

Bartow J. Elmore

Format

Ebook

ISBN

9780393353341

Language

English

Pages

432

Publication Date

12-05-2016

Publisher

W. W. Norton & Company

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