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Building Brand Value the Playboy Way

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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.

Author

S. Gunelius

Format

Ebook

ISBN

9780230577893

Language

English

Pages

256

Publication Date

09-15-2009

Publisher

Palgrave Macmillan

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