Description

The *…on a Shoestring* series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Boosting your company’s sales is essential if you’re going to make a success of your business. This **revised edition** covers: * Looking at your current sales and working out where you want to go next * Making sure you’re meeting a need * Playing to your strengths * Looking at your prices (and how you present them) * Talking to and nurturing your existing customers * Looking for new customers * Responding promptly to prospects * Improving your post-sales service * Working to guarantee repeat sales ‘a great little package’ *The Bookseller*