**After a bestselling and acclaimed diversion into fiction, Chuck Klosterman, author of *Sex, Drugs, and Cocoa Puffs* , returns to the form in which he’s been spectacularly successful with a collection of essays about our consumption of pop culture and sports.** Q: What is this book about? **** A: Well, that’s difficult to say. I haven’t read it yet—I’ve just picked it up and casually glanced at the back cover. There clearly isn’t a plot. I’ve heard there’s a lot of stuff about time travel in this book, and quite a bit about violence and Garth Brooks and why Germans don’t laugh when they’re inside grocery stores. Ralph Nader and Ralph Sampson play significant roles. I think there are several pages about *Rear Window* and college football and *Mad Men* and why Rivers Cuomo prefers having sex with Asian women. Supposedly there’s a chapter outlining all the things the Unabomber was right about, but perhaps I’m misinformed. Q: Is there a larger theme? **** A: Oh, something about reality. “What is reality,” maybe? No, that’s not it. Not exactly. I get the sense that most of the core questions dwell on the way media perception constructs a fake reality that ends up becoming more meaningful than whatever actually happened. Also, Lady Gaga. Q: Should I read this book? **** A: Probably. Do you see a clear relationship between the Branch Davidian disaster and the recording of Nirvana’s *In Utero*? Does Barack Obama make you want to drink Pepsi? Does ABBA remind you of AC/DC? If so, you probably don’t need to read this book. You probably wrote this book. But I suspect everybody else will totally love it, except for the ones who totally hate it.