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Building Brand Value the Playboy Way
Original price was: $11.99.$7.99Current price is: $7.99.
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It’s the story of brand building, brand value, brand longevity and the ultimate brand champion.
| Book Author | S. Gunelius |
|---|---|
| ISBN | 9780230577893 |
| Language | English |
| Publisher | Palgrave Macmillan |
| Publication Date | 09-15-2009 |
| Format | eBook |
| Pages | 256 |
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