The Psychology of Food Choice

One of the central problems in nutrition is the difficulty of getting people to change their dietary behaviors so as to bring about an improvement in health. What is required is a clearer understanding of the motivations of consumers, barriers to changing diets and how we might have an impact upon dietary behavior. This book brings together theory, research and applications from psychology and behavioral sciences applied to dietary behavior. The authors are all international leaders in their respective fields and together give an overview of the current understanding of consumer food choice.