How to Make Brilliant Stuff That People Love …
$4.99
This book describes a marketing and design approach called total design,which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It’s integrative because the design,marketing, and branding must give a clear and consistent story about the product. It’s holistic becuase total design engages consumers on all levels.
| Book Author | Patrick W. Jordan |
|---|---|
| ISBN | 9780470847114 |
| Language | eng |
| Publisher | Wiley |
| Publication Date | 01-06-2003 |
| Format | eBook |
| Pages | 171 |
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