Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: * lean start-ups and business models * idea generation and opportunity development and * business incubators and accelerators. The book supports students with learning objectives, a summary, discussion questions and a practical call to action in each chapter. A teaching guide and slides are also available for instructors. *Resourcing the Start-up Business* will be a valuable textbook for students of entrepreneurship and new venture creation globally.
Business & Economics, Corporate Finance, Economics, Entrepreneurship, General, New Business Enterprises, Small Business, Venture Capital
Resourcing the Start-Up Business: Creating Dynamic Entrepreneurial Learning Capabilities
Original price was: $15.12.$11.34Current price is: $11.34.
| Book Author | Oswald Jones & Allan Macpherson & Dilani Jayawarna |
|---|---|
| Book Series | Routledge Masters in Entrepreneurship |
| Format | eBook |
| ISBN | 9781032321196 |
| Language | English |
| Pages | 554 |
| Publisher | Routledge |
| Publication Date | 2022-10-15 |
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