**’Creating something from nothing is a daring act. Tom’s wisdom and encouragement will give any reader the confidence to take the leap.** ‘ Eric Ries, bestselling author of *The Lean Startup*
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**90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?**
Over the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in *The Fail-Safe Startup* explains how you can succeed against the odds.
Eisenmann’s fascinating, often counter-intuitive, advice will help you avoid common mistakes including:
* Launching too early
* Aiming too high, too soon
* And letting early success lead to misplaced confidence

Drawing on case studies from startups of all shapes and sizes from around the world *The Fail-Safe Startup* will show you how to analyse the failure of others to ensure your success.
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**’A must read for any entrepreneur, investor, or startup team member.’** Michelle Zatlyn, CEO, Cloudfare
**’Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you’re just getting started, or you’re eyeing your endgame.’** Jenn Hyman, CEO, Rent the Runway