**This unique book offers 78 questions that leaders at all levels need to ask and answer both inside and outside the organization.** Great leaders have many talents, but one critical skill — often unrecognized — is the ability to ask and answer questions. Leaders who master this question-response technique will gain much useful information about what is really going on in their businesses, as well as the admiration of employees, customers, and others with whom they interact. *78 Important Questions Every Leader Should Ask and Answer* covers a range of common and uncommon situations, including: * the need to connect employees’ efforts to company goals; * layoffs, business downturns, and mergers; * personal crises of employees; * coaching and mentoring sessions; * and customer retention. The book even includes advice on answering questions when the answer is I don’t know or I can’t tell you. With worksheets in each chapter, it prepares leaders to ask important questions of: ?customers (Why do you do business with our competition?); employees (What’s a recent management decision you didn’t understand?), and even themselves (What do I want to be remembered for?).